Achieve Better Results with a Topical Map for Local SEO
Achieve Better Results with a Topical Map for Local SEO
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Using a topical map to optimize local SEO allows businesses to reach an extensive customer base efficiently.
Firstly, it's pivotal to understand what we mean by a 'topical map'. A topical map for Local SEO uses a network of closely related topics to create an intuitive structure for website content that is favorable for search engine algorithms and users.
A topical map works best when it caters directly to the common search phrases used by your target audience. Using this knowledge, topic clusters can be developed around high-performing keywords to boost organic traffic.
What should you do first? Begin with comprehensive keyword research. Use tools like Google Keyword Planner or SEMRush to identify high-volume, low-competition keywords linked to your business or service.
Upon completing keyword research, craft topic clusters that center around the main keyword for every page on your website. Each sub-topic should stem from a secondary keyword which all ultimately link back to your central pillar content.
The advantages of using a topical map in a local SEO strategy are far-reaching. Because topical maps help search engine algorithms recognize How To Make A Topical Map For Local SEO the relevancy of your website content, it's more likely to increase your site's appearance in search result, thereby driving traffic.
In summary, a well-designed topical map can greatly boost your local SEO efforts and result in a more user-friendly website.
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